Why I Recommend IndieMade for Artists' Websites

This is a blog post about my experience with IndieMade.  They provide websites for artists.  I am asked on a monthly basis who hosts my online shop and what I think of them.  So now I can just point those inquiring minds to this blog post.


How I ended up on IndieMade

My first stand-alone website was a ProStores shop.  Do you remember ProStores?  It was an offshoot of eBay (my first selling platform) and you could integrate your listings with eBay which seemed convenient.

I paid $85 a month for the service plus an additional $30 a month to PayPal for the privilege of credit card processing through my website.

About three and a half years ago, I got an email that ProStores only wanted to do business with large companies so would drop all their small, independent shop owner accounts.  What the what?! 

Turned out to be one of the best things ever.  I did some research on Google trying to figure out where I was going next.  Basically I was looking for template-driven, nice-looking options, e-commerce, with good customer support.

I may have asked on Facebook for some advice and a friend probably said “have a look at IndieMade”.  SO GLAD!!!

I went with IndieMade.  At the time of this writing, they have four plans available.  I opted for the top plan which is $19.95 a month.  Yes, you heard me right.  Their best plan was $95 a month less than the lowest option plan with ProStores. 

Now some of you young whippersnappers may think $20 is a LOT to pay per month for a website.  Yes, things are cheaper now than they were when I started selling (20 years ago).  But cheap and value don’t always go hand in hand.

Indiemade’s plans start at $4.95 a month.  I’ve only ever had the $19.95 a month plan so I’m going to talk about that option.  By the way, there is no “set up” fee and you can try it out for 30 days for free if you prefer.


What does IndieMade offer

Here’s what I get (for starters) for $19.95:

  • They host your site, store your files, pay for your bandwidth, and manage the servers
  • Free SSL Certificate
  • A simple dashboard to manage your site
  • You can edit content, set prices, and view reports from any web browser
  • No limit to number or size of photos used in blog posts or galleries.
  • Use your custom URL, like yourname.com
  • Professionally designed themes to choose from, most of which are dynamic (means mobile friendly).
  • You can change the colors and select fonts
  • Images resize automatically
  • Use their rich text editor to add and edit your content — or drop into HTML whenever you want
  • Upload photos and embed video or third-party forms
  • Integrated shopping cart. No merchant account necessary — just use your PayPal account.
  • Your customers get branded invoices and order details are stored in your database.
  • 300 live products (for my plan).  Sold products can stay in your shop but do not count toward your 300 count.
  • Ten, zoomable images per product.
  • Attributes (like offering different necklace chain lengths or different ring sizes, etc).
  • Coupons and sales
  • You can sell electronic (downloadable) items.
  • Integrates with Etsy
  • Reports: sales by date range, product, customer, or coupon as well as end-of-year tax summaries
  • Integrated with Google Analytics
  • You can add additional pages to your site
  • Unlimited gallery option
  • Blog with comments, RSS feed, etc.
  • Event Calendar
  • Contact form
  • Social Media sharing buttons
  • They automatically generate proper metadata for everything on your site so you don’t need to worry about SEO (search engine optimization)
  • Top notch customer service and support


How I use my IndieMade store

So let me tell you about a few of those features that I find invaluable (or at least super helpful).

Integrating with Etsy

I do still have an Etsy store so I love that IM integrates with Etsy. 

Here’s how I do things:

  1. I create my listing on IM
  2. I have it set so that anything I create on IM, goes over to the draft section of my Etsy shop
    1. That means it doesn’t go live yet, which is good because there’s some tweaking to be done.
  3. If I notice something that needs to be changed on my new IM listing (a spelling error, or I add another photo, etc), after making and saving that change, I then click on “Push to Etsy”, which updates whatever changes I just made over to the draft listing on Etsy. 

If I make changes later, when my Etsy listing is live, not in draft mode, it will do the same thing, but I check my Etsy listing afterward because some things may have changed.For example my Etsy listing defaults back to “Made to Order” rather than what I previously had set.It also defaults back to 3oz shipping option rather than “calculated shipping”.These are minor things.All my other Etsy tweaks seem to remain intact.

I also have it set so that if an item sells in either store, the inventory amount is reduced in the other store.  No more worries that I’ll double-sell a one-of-a-kind item.  That being said, I still always check as soon as I can get to a computer.  Better safe than sorry.

Now I’ll just list miscellaneous things I like about IndieMade.

I can request a favicon for my store (a favicon is an icon associated with a URL that is variously displayed, as in a browser's address bar or next to the site name in a bookmark list).

I can have my own website URL.

I can show sold items on my shop and they don’t count toward my amount limit of items.

Last year I requested a feature than they implemented right away.  I wanted a mouse-over on my items page to show the second photo in my listing.  So if a person is looking at items on my page, when they hover their mouse over a particular item, they see an additional photo of the item. 

The checkout is secure (https).

Aside from the option for customers to pay via PayPal, I offer credit card processing (with competitive rates) via Stripe.

I can screen the comments to my blog before they post to the site.

I can bulk edit many things, including moving items into or out of categories.

I can add HTML coding to listings when needed (for example, I recently embedded a YouTube video into one of my listings).

I can include a message to the customer for the email they get when I finalize their order.

I like not having to re-enter my attributes for every listing.  I just create an attribute and then assign it to any listings I want.  (Wish Etsy did this)

I can add coupons or sales.  And I can refine them by percentage or amount, with minimum $ amounts, or isolated to particular store categories.

I can do electronic downloads.

I can add additional pages and move around the order of tabs and headings.

I can have a section for galleries.

I can change fonts and colors.  If an option to change something isn’t available to me, an email to support will fix the issue.

I can have an event calendar (this is great for people who do shows or have a teaching schedule).

I don’t have to do my own meta tags if I don’t want; IndieMade does them for me.

Their customer service is fast and responsive and always nice.  Sometimes I buy or retain a product based solely on customer service.  This would be one of those companies I’d do that for, but the product itself also happens to fit all my needs so, win-win.

I’ve only covered some basic info here, but hopefully I’ve given you a good idea if this is a product you want to explore more for yourself.

Check out their website (https://www.indiemade.com/) for more info and to see examples of the themes they offer.

My blog isn't a "how to" it's a "why do I use it" post.  :-)

BTW, there are two Facebook groups with some very responsive members.  Great place to ask questions, get answers, and share knowledge and experience.

IndieMade User Group: https://www.facebook.com/groups/indiemadeusergroup/

IndieMade for Jewelry and Bead Artists: https://www.facebook.com/groups/indiemadeusers/

Let me know in comments if you have an IndieMade store and/or are thinking of getting one.



I am now very interested in

I am now very interested in using this host, thank you for writing this. I bought a domain name from Squarspace, but didnt really lovethe options. I am thinking I can use that url at IndieMade correct?

Hi Jennifer. Yep. You will

Hi Jennifer. Yep. You will be able to use your own domain name with IndieMade with 3 of the 4 plans they offer.

I think I set up my whole shop and then asked them to make the URL change, as I recall.

I hope you come back and let me know how you like IM after you try them for awhile... and share your website with me.

Good luck!

I am on Indiemade, and I

I am on Indiemade, and I don't get much traffic at all. :( I don't know what to do about this.

Hi! Yes, that is certainly

Hi! Yes, that is certainly the downside to having your own website... the need to generate your own traffic. It's a trade-off. While Etsy and Amazon and eBay basically provide an audience for you, you are also in direct competition for their attention with many other sellers.

I have both an Etsy shop and my own (IndeiMade) website. I do better on my own website, but I still like having an Etsy shop because I imagine both places get different audiences. I also like the freedom to do a little more fine-tuning with my own website.

I don't know how long you've had your Indiemade website but I would say it definitely takes time to build up a clientele or following. I've been selling online for almost 20 years and that really helps. I'm also very active with social media.

My advice is to keep at it and try to think about how to market to your target audience (figuring out your target market is huge, in my opinion).

Best of luck!

Hi Laura, thank you for this

Hi Laura, thank you for this post! I began my IndieMade site last year and I've been very happy with it. I researched all the options, and settled on IM - it just felt like a good fit for me, and (icing on the cake) I really like the name! :) I have been very impressed with the customer service, too! Thanks for sharing your recommendations; there are some features I didn't even know about and will definitely look into more. Your generosity and time is appreciated!

Hi Amy! Thanks for your

Hi Amy! Thanks for your comment. I need to explore more of the features too. I'm sure there are more things I could be doing on/with my website, but I also accept that a website is almost always a work in progress. Just recently I added an information page and it's only half finished. I'll continue when I have time. That's just the way it goes.


Thanks for writing this

Thanks for writing this article. I've had an Indie Made shop for a year now after selling on Etsy for the previous eight years. I love being able to customize the look of my shop, and that is is a stand-alone site. I have the $14.95/month plan and it is just what I need. I was paying more than that per month sometimes at Etsy just to relist items.


Oh gosh, I remember relisting

Oh gosh, I remember relisting constantly in an attempt to move up in Etsy's search engines. Yes, IM is a heck of a deal. And there's always something new. Today I'm looking into customer reviews.

Glad so many of us found IndieMade!


Great blog, Laura. I have

Great blog, Laura. I have been on Indiemade for three years now and LOVE it - the best decision I made as far as online selling goes. I had started out 10 years or so ago on Etsy then switched to ArtFire. Once ArtFire started doing stupid stuff, it was like a kick in the pants to set up my own site. Did a LOT of research, asked other artist friends and ended up on Indiemade. And I haven't regretted the decision for one instant. Easy to set up and WONDERFUL customer service. I recommend Indiemade to everyone.

So glad to hear this,

So glad to hear this, Catherine! I feel the same way.

and that is is a stand-alone

and that is is a stand-alone site. I have the $14.95/month plan and it is just what I need. I was paying more than that pe

Yep. I am paying $19.95 a

Yep. I am paying $19.95 a month and that is the highest tier. There are lower priced options as you point out. Thanks!

Hi, Thank YOU for this post.

Thank YOU for this post. Benn playing around with blogging,etsy for years and always felt like a struggle to combine what I want to sell and blogging and six media to get an income producing vehicle. I saw an article on Handmadeology recently that referred to IM, which sounded great. But the post was old. You have reconfirmed the good vibe and think I am going for it!
I do have 2 Etsy store fronts can I have both linked to the IM account?

Thank you so much for reading

Thank you so much for reading my post, Jody. And double thanks for commenting!

I'd definitely send an email to "support@indiemade.com" in regards to your question about having two shops. I'm pretty sure you can only connect to one shop, but it's better to hear it from the horse's mouth.

I have been looking at

I have been looking at options and this really helped. Thanks so much for taking the time to write all this out.

Thank you so much for reading

Thank you so much for reading it! :-)

Do you have any idea how this

Do you have any idea how this compares to Shopify? I researched different options last year, and shopify seemed to have the best connection with Google for SEO. But after reading this, I am thinking this might be a better option. I was just wondering if you had considered that platform before making your decision to go with IM. Thanks! :-)

Hi Paula. Unfortunately,

Hi Paula. Unfortunately, I've never used Shopify so I'd not be the person to opinionate on a comparison. I do show up well on google, so maybe the SEO thing isn't an issue. Good luck!

Thank you for such clear

Thank you for such clear information and your sound advice. I appreciate your thoughtful sharing. Very helpful for me.

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